Promo Pack.
A 'Promo Pack' by an artist is used for booking 'shows/concerts', attracting record deals and publishing deals. Can also be used for assembling a mangement and legal team, and for gaining radio and television airtime.
Typically a 'Promo Pack' contains;
- A demo tape/CD (3-5 of artists best songs!)
- A song list
- A lyric sheet
Digipak.
A Digipak is a type of compact disc/DVD packaging, typically forming a gatefold (book-style) opening up with the disc simply displayed inside. Whereas the outside is normally used to express/state what the compact disc is and what it contains.
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